Keeping it real

New Bedford Credit Union was eager to update their dated image and turned to Idea Agency to create a new brand that reflected their expanding footprint, appealed to the regions younger population and increased their membership base.

Discovering the truth
Gathering the organization’s key leadership team, Idea Agency conducted WHY interviews and lead vision workshops that uncovered the good, and the not so good too. Importantly, the robust discovery successfully built consensus and aligned brand goals. The Credit Union’s storied history, community perception, and current employee culture proved to be very telling. Simply put, we discovered that New Bedford Credit Union’s new brand direction would be as straight-forward and relatable as it’s 86-year old reputation.

Say it like it is
The new brand direction positions the Credit Union as the financial institution who always has your back, understands their member’s needs and the community they serve, promising to deliver no-nonsense banking, no-fuss service and no hidden language. NBCU is committed to providing members the comfort and confidence in knowing that they are always in their corner.

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